In recognition of the continued international expansion of Costa’s berry category the new position of General Manager – Berry International has been created, with an internal Company announcement late last week confirming Mr Peter McPherson has been appointed to the role.

“With our blueberry plantings in Morocco continuing to achieve a major impact in the European marketplace and further expansion underway, plus the establishment of our China operations, the creation of this new dedicated role recognises just how important these international markets will be into the future”, said Costa Managing Director and CEO, Mr Harry Debney.

Peter McPherson brings over 30 years of experience in the Australian berry industry to his role, having played an integral role in building the Costa berry category into the market leader that it is today.

“Peter’s experience and credentials in the global berry landscape are second to none and we are fortunate to have him assume direct accountability for our African Blue joint venture in Morocco, the developing joint venture with Driscoll’s in China, as well as Costa’s blueberry genetics and licencing activities across the globe,” said Mr Debney.

With Peter’s moving to his new role, Costa also announced the appointment of Mr David Jordan to the position of General Manager – Berry Australia.

“The separation of berry category leadership between our domestic and international operations, not only recognises the growing importance of our international operations to our business’s performance, it will also ensure an ongoing and dedicated focus is maintained on the individual and collective growth aspirations of Costa’s berry category,” said Mr Debney.