IBO launches new website with exclusive industry news and interviews
With the goal of continuing to be the most important meeting point for the global blueberry industry players and as part of its actions for 2025, the IBO has revamped its web platform with a fresher, more modern, and easier-to-navigate design.
“Our website is our visible face to our members and the entire blueberry community worldwide. That’s why, after eight years as a Board, we felt it was time for a refresh, to modernize both the design and navigation, providing a more prominent space for our members”, said Mario Steta, IBO chairman.
Steta also adds that “our members have trusted this organization and our mission, which is to promote blueberry consumption worldwide and strengthen the industry through statistical information, studies, and relevant news.”
While the website features exclusive information for its members, there is also valuable information freely accessible to the community, such as the Global Blueberry Industry Reports.
New features include a new section with exclusive content from IBO, featuring interviews with relevant industry players such as the Georgia Growers Association, representatives of established companies like Mountain Blue, which earlier this year won a lawsuit for improper use of its varieties in China, and the monthly analysis of Mario Steta and board through the editorial and opinion columns. There is also a new section to promote member news.
Another new feature is Stripe, a secure payment system for members, facilitating transactions and renewal processes for all member categories.
“The idea is to make the process easier for our current members and those who want to join the IBO. With this secure payment system, we accelerate their incorporation into the organization and, consequently, the benefits they receive. Our goal for 2025 is to continue growing and strengthening the organization and to do so, we need more industry players to join the IBO,” Steta emphasizes.
If you would like to join the IBO, please contact us at info@internationalblueberry.org
02.04.2025
IBO Exclusive
