Blueberries New Zealand Inc. (BBNZ) is the recognized product group representing the blueberry industry in New Zealand . BBNZ has the role of furthering the interests of all blueberry industry participants.

The objectives of BBNZ include:

• The development of export market access;
• The promotion and development of the blueberry industry:
• Improving grower capability through the co-ordination of a research and development program for the industry;
• Compliance with the Commodity Levies Act 1990 and the Commodity Levies (Blueberries) Order 2001
• Managing biosecurity risks

The blueberry industry has been established for over three decades in New Zealand and is currently in a phase of growth. This growth has been particularly encouraged by positive claims about the health benefits of blueberries which is driving consumer demand.  Growth is also being facilitated by new varieties with improved taste and yield characteristics.

Currently there are approximate 80 grower members, 5 exporter members and 10 associate members. There are around 800 hectares planted or being planted in blueberries at present. Traditionally most of the plantings have occurred in the upper North Island, however large areas are being planted in the East Coast of the North Island and also the South Island.

BBNZ is directed by its chairperson, Kelvin Bezuidenhout.  In the first instance, please direct all enquiries through to admin@blueberriesnz.co.nz